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The Gawler show is proud to partner with Bensons Trading for the 2024 Gawler Show

About Bensons Trading

Bensons has earned their stripes as one of the most innovative companies in the industry. From product development, to distribution, marketing and sales, you will always see their name up in lights as the makers of clever, creative and FUN toys.


“Despite our youthful appearance Bensons Trading was founded in 1947 by William Benson Atkinson. A tall man with an even bigger mission to bring joy into the homes of everyday Australians. What started out as a Rocking Horse and Kitchen Gadget Business soon turned to showbags when William discovered the popularity of the concept during the Great Depression where paper bags were filled with everything from boot polish to canned meat and were given away at shows to promote local businesses.”

“Today Bensons Trading has grown into a serious force to be reckoned with in the Toy Industry. Whilst continuing our onslaught and domination of the showbag and amusement industry we have expanded the business and are now one of the fastest growing toy distributors in the country (and hopefully, the world) managing accounts for global brands including MGA Entertainment, MADMIA, Mizzie the Kangaroo and Just Play.”